About Us

For Consumers, PriceWhispers provides the power to make bids on brand name products in the all the places where they actually shop for brand name products. Whether online through a retailers web site or in-store via your iPhone, Blackberry or other mobile phone, PriceWhispers brings consumers the power to specify your price for quality retail items that are still on the shelves!

  • Become empowered to name your own price on all your fashion favorites
  • Always 100% free to you the consumer
  • Use it wherever you shop, online or in-store at our partner sites
  • Never pay anything until your price is accepted
  • Leverage the aggregate buying power of buying through PriceWhispers

For Retailers, PriceWhispers enables dynamic pricing and provides a new distribution channel for their goods while providing access to a more holistic picture of their consumers interest levels and collective buying intent. Based on research and models from Cornell University, PriceWhispers can increase your bottom line by 5-10% by having consumers in the marketplace share the varied prices at which they would buy a retailers products and enabling you to bind those consumers to those commitments. This Participative form of retail has been identified as being attractive to the Net Generation and Generation X - both groups with high amounts of discretionary income and purchasing power.

Pricewhispers is currently a private company based in Toronto with offices across both the United States and Canada. The founding team is a combination of successful entrepreneurs, academics and technologists who have a common goals of providing value-add services to consumers and retailers alike.

Neil FitzGerald, Founder and Chief Executive,

  • MBA, Ivey, University of Western Ontario
  • BSc, Computer Science, Queen's University

Eric Liang, Founder, CFO and COO,

  • MBA, Wharton, University of Pennsylvania
  • PhD, Computer Engineering, Rutger's University

Professor Chris Anderson, Founder and Pricing Scientific Advisor,

  • MBA, PhD Ivey, University of Western Ontario
  • Professor, Cornell University

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